RAVI YADAV
Reporting Analyst | Data, Dashboards & Workforce Management
Delhi, India | raviyadav635@gmail.com |
linkedin.com/in/ravi-yadav-2b42a4145
SUMMARY
Reporting Analyst with 11+ years of experience spanning ad operations quality, digital advertising and marketing KPIs (impressions, CPM, CTR, ROAS), workforce management and data analysis & client reporting. Skilled in building dashboards and reports across Excel, Power BI, SQL, and Python and experienced in HCM metrics (attrition, utilization, productivity), client reporting cadences (300+ reports per month) and subscription & renewal tracking, which have driven measurable revenue impact.
AREAS OF EXPERTISE
- Client Reporting & Dashboarding - Power BI, Excel, SSRS, Tableau, Salesforce, recurring multi-cadence report delivery.
- Client Retention & Account Support - Real-time active and inactive client tracking, renewal dashboards, cross-functional collaboration with account managers and client advocates.
- Workforce & HCM Analytics - Handled more than 40000 employee's data across Hyderabad and Gurgaon locations.
- Project & Task Management - Calendar-based event scheduling, priority-based task management, requirement gathering across cross-functional teams.
- Quality Assurance & Process Improvement - Agent quality parameters, AHT optimization, new-agent training and onboarding.
- Data Analysis & SQL Reporting - data cleaning, trend analysis, dimensional data modelling, dashboard automation.
PROFESSIONAL EXPERIENCE
Bold Technology System
Aug 2025 - Jul 2026
Reporting Analyst
- Built global renewal dashboard, improving visibility into client activity and helping reduce churn by 12% year-over-year.
- Built internal productivity & utilization dashboard, increasing reporting efficiency by 30% and enabling faster decision-making for leadership.
- Automated recurring reporting processes, cutting manual effort by 25 hours/month.
- Partnered with account managers to flag renewal opportunities, contributing to $500K+ in retained revenue.
- Built an internal dashboard giving the team real-time visibility into productivity and utilization.
CareerBuilder
Jul 2023 - Jul 2025
Reporting Analyst
- Delivered 300+ recurring reports per month across resume database usage, job postings, and global job performance.
- Automated Excel formatting, reducing turnaround time by 40% and improving consistency across reporting.
- Tagged account managers and client advocates via Salesforce objects and built an internal productivity dashboard for real-time visibility.
- Collaborated with account managers and client advocates, improving client retention rates by 15% through real-time visibility.
- Managed reporting projects via calendar-based scheduling, achieving 100% on-time delivery of reports.
- Practiced active stakeholder management, communicating with cross-functional teams to gather and align on report and business requirements.
- Partnered directly with clients on usage questions and shared reporting insights with stakeholders.
Cognizant
Jun 2017 - Jul 2023
Process Specialist - Data, Google - On-Site
- Cleared an internal Posting (IJP) to transition from ad operations into the data reporting function.
- Maintained and updated HCM dashboard covering attrition %, productivity, and utilization for 40,000+ employee records across Hyderabad and Gurgaon locations, and managed WFH file mapping.
- Maintained and published timesheets for WFH and WFO employees to support billing accuracy.
- Built and maintained dashboards tracking these workforce metrics for stakeholder reporting.
- Upskilled in Excel, Power BI, and SQL during this period, and earned a Google Ads certification.
- Led featured-ad reviews for multiple SMB clients as Lead Reviewer, training new agents and partnering with the QA team on quality parameters.
- Measured agent utilization, productivity, and quality, and published performance reports to upper management.
- Managed workforce allocation and drove improvements in agent AHT (Average Handling Time).
PROFESSIONAL EXPERIENCE
Concentrix
Mar 2015 - Jun 2017
Senior Practitioner, Google - On-Site (Mar 2016 - Jun 2017)
- Promoted to Senior Practitioner within a year after clearing Google's featured and structured snippets certification test for the client.
- Worked as Manager Reviewer, reviewing agent-extracted & created ads, publishing and improving quality, utilization, and productivity metrics.
- Trained and managed a workforce of 20+ employees, building team-handling and workforce-management skills.
- Worked across multiple projects including DACA (Display Ad Curated Automation), Ice Cream, and mobile sites & display ads into digital advertising and marketing KPIs (impressions, CPM, CTR, ROAS).
Tata Motors Ltd.
Aug 2012 - Aug 2013
Apprenticeship
- Completed an apprenticeship at Tata Motors Ltd., gaining hands-on exposure to industrial operations, workplace processes and engineering practices.
EDUCATION
Indira Gandhi National Open University - Bachelor of Arts
2022 - 2025
International Institute of Information Technology, Bangalore (UpGrad)
- Executive Program in Data Science
2021 - 2022
PUSA Polytechnic Institute of Information Technology,
Delhi - Diploma in Electrical Engineering
2009 - 2012
Gagan Bharti Public School, Delhi - 12th Standard
(Computer Science, Science, Mathematics)
2009
SKILLS & CERTIFICATIONS
- Reporting & BI: Excel (advanced), Power BI, SQL, Salesforce, SSRS, Tableau
- Workforce & Quality: Agent quality parameters, AHT improvement, workforce & utilization management, team training (20+ agents)
- Skills & Process: Problem-solving, functional documentation, Time Management, Analytical Thinking, People and Project management.
- Certifications: Google Ads Certification; Power BI Data Analyst Associate (PL-300) - Cert Prep; Statistics for Data Science and Business Analysis - Udemy
ADDITIONAL INFORMATION
- Languages: English, Hindi (Native)
- Interests: Cricket, Chess, Reading